Bio:
Fran Biderman-Gross is the CEO and founder of Advantages, an award-winning New York–based end-to-end communications (Brand and Marketing) agency. She leads her clients--mid-sized to Fortune 50-- on an invaluable journey of brand discovery that reveals their 3 keys: Purpose, Values, and Story in a way that defines and drives their business and profit in unexpected, measurable and repeatable ways.
Contact:
Email: fran@advantages.net
Phone: (718) 820-0688
Website: www.advantages.net
Upcoming Speaking Events
-
3-4 per month. Industries vary as does participation through Panels, Groups, and Chambers.
Questions Fran Asks a Prospective Client:
-
What the prospect believes
-
Purpose as an anchor:
-
Purpose is the differentiator. Increased revenue (by providing value to their clients) is the driver.
-
-
Marketing help:
-
Yes, all agreed you have to have marketing. All agreed they need to position as a "thought leader".
-
-
Strategic vs Pro:
-
Sophisticated outreach (website, webinars, commercials, etc.) need to be done with experience. Emails, social media, etc can be done by junior.
-
-
Service appeal
-
Marketing can help with BLANK
-
Varied but all came back to client awareness which would lead to more revenue"
-
Topics Fran Talks About with Friends/Family:
-
The state of the world
-
Life
-
Family
-
Aspirations
-
Inspirations
-
Intentions
Topic/Description of Presentation:
Purpose, Marketing and Leadership.