Conference

Presenter Profile

Fran Biderman-Gross

Founder & CEO 

Advantages

Bio:

Fran Biderman-Gross is the CEO and founder of Advantages, an award-winning New York–based end-to-end communications (Brand and Marketing) agency. She leads her clients--mid-sized to Fortune 50-- on an invaluable journey of brand discovery that reveals their 3 keys: Purpose, Values, and Story in a way that defines and drives their business and profit in unexpected, measurable and repeatable ways.

Contact:

Phone: (718) 820-0688

Upcoming Speaking Events

  • 3-4 per month. Industries vary as does participation through Panels, Groups, and Chambers.

Questions Fran Asks to a Prospective Client:

  1. What the prospect believes​​

  2. Purpose as an anchor:

    • ​Purpose is the differentiator. Increased revenue (by providing value to their clients) is the driver.

  3. Marketing help:

    • ​Yes, all agreed you have to have marketing. All agreed they need to position as a "thought leader".

  4. Strategic vs Pro:

    • ​Sophisticated outreach (website, webinars, commercials, etc.) need to be done with experience. Emails, social media, etc can be done by junior. 

  5. Service appeal

  6. Marketing can help with BLANK

    • ​Varied but all came back to client awareness which would lead to more revenue"

Topics Fran Talks About with Friends/Family:

  • The state of the world

  • Life

  • Family

  • Aspirations

  • Inspirations 

  • Intentions

Topic/Description of Presentation:

Purpose, Marketing and Leadership.