Bio:
Fran Biderman-Gross is the CEO and founder of Advantages, an award-winning New York–based end-to-end communications (Brand and Marketing) agency. She leads her clients--mid-sized to Fortune 50-- on an invaluable journey of brand discovery that reveals their 3 keys: Purpose, Values, and Story in a way that defines and drives their business and profit in unexpected, measurable and repeatable ways.
Contact:
Email: fran@advantages.net
Phone: (718) 820-0688
Website: www.advantages.net
Upcoming Speaking Events
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3-4 per month. Industries vary as does participation through Panels, Groups, and Chambers.
Questions Fran Asks to a Prospective Client:
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What the prospect believes
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Purpose as an anchor:
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Purpose is the differentiator. Increased revenue (by providing value to their clients) is the driver.
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Marketing help:
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Yes, all agreed you have to have marketing. All agreed they need to position as a "thought leader".
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Strategic vs Pro:
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Sophisticated outreach (website, webinars, commercials, etc.) need to be done with experience. Emails, social media, etc can be done by junior.
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Service appeal
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Marketing can help with BLANK
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Varied but all came back to client awareness which would lead to more revenue"
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Topics Fran Talks About with Friends/Family:
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The state of the world
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Life
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Family
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Aspirations
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Inspirations
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Intentions
Topic/Description of Presentation:
Purpose, Marketing and Leadership.