Bio:

Fran Biderman-Gross is the CEO and founder of Advantages, an award-winning New York–based end-to-end communications (Brand and Marketing) agency. She leads her clients--mid-sized to Fortune 50-- on an invaluable journey of brand discovery that reveals their 3 keys: Purpose, Values, and Story in a way that defines and drives their business and profit in unexpected, measurable and repeatable ways.

Contact:

Email: fran@advantages.net

Phone: (718) 820-0688

Website: www.advantages.net

Upcoming Speaking Events

• 3-4 per month. Industries vary as does participation through Panels, Groups, and Chambers.

Questions Fran Asks a Prospective Client:

1. What the prospect believes​​

2. Purpose as an anchor:

   • ​Purpose is the differentiator. Increased revenue (by providing value to their clients) is the driver.

3. Marketing help:

   • ​Yes, all agreed you have to have marketing. All agreed they need to position as a "thought leader".

4. Strategic vs Pro:

   • ​Sophisticated outreach (website, webinars, commercials, etc.) need to be done with experience. Emails, social media, etc can be done by junior. 

5. Service appeal

6. Marketing can help with BLANK

   • ​Varied but all came back to client awareness which would lead to more revenue"

Topics Fran Talks About with Friends/Family:

• The state of the world

• Life

• Family

• Aspirations

• Inspirations 

• Intentions

Topic/Description of Presentation:

Purpose, Marketing and Leadership.